At Sarcone’s Bakery, ‘it’s all about the bread,’ and it has been that way for five generations. That is 97 years’ worth of fresh baked bread daily! Louis Sarcone Jr. is the fourth generation Sarcone to run the renowned family business. Today he shared the background of his business and why he and his family feel compelled to uphold tradition on 9th Street, even when people recognize their name up and down the East Coast.

Lou Sarcone Jr. stands in front of family photos of his father and grandfather displayed in his 9th Street store. Sarcone was 18 years old in the photo on the right. (Photo/Catherine DeMuro)

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Note: Interview has been edited for length and clarity. Full length interview will be available in an updated post.